Food brands for households that have to read every label.

What we do

We develop and operate consumer nutrition brands in the allergen-free category — products formulated from the start without the major allergens, rather than adapted to avoid them.

Why we build here

The nutrition aisle serves allergen-free households by substitution: take a mainstream product, remove what cannot be there, accept what is lost.

We start from the constraint and let the nutrition and the eating experience follow from it.

How we work

Ingredient-led formulation

We choose ingredients on measured performance rather than category convention, and we test what we claim.

Allergen-free manufacturing

We will manufacture only in facilities that handle none of Canada’s priority allergens.

Short lists

If an ingredient does not do a specific job, it is not in the formula.

Brands

Our first brand is in development.